Lean marketing : more leads. more profit. less marketing / txt
Allan Dib.
- 304 pages : illustrations ; 24 cm. book
"Bigger results with less marketing" -- Back cover
Introduction I -- Foundations 9 -- 1. Learning Into Marketing 11 -- 2. Who Are Your People? 29 -- 3. What Are You (Really) Selling? 53 -- Force Multiplier 1: -- Tools 77 -- 4. Your Marketing Nerve Center 83 -- 5. Programming Moist Robots 97 -- 6. Artificial Intelligence 121 -- Force Multiplier 2: -- Assets 131 -- 7. Your Brand (Start with Buy) 137 -- 8. Your Flagship Asset 149 -- 9. Your Website 161 -- 10. Your Intellectual Property 177 -- Force Multiplier 3: -- Processes 191 -- 11. Business Is a Team Sport 199 -- 12. Email Marketing 219 -- 13. Content Marketing 239 -- 14. Keeping, Delighting, and Multiplying Your Customers 263 -- 15. Metrics 289 -- Conclusion 301 --
The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing
9781774583944 1774583941
Business and economics--Advertising and Promotion Business and economics-- E-Commerce--Digital Marketing Business and economics--Marketing--Direct Business and economics--Skills Marketing Marketing--Gestion Marketing management Marketing Graphic design.