TY  - BOOK
AU  - Rainer, Thom S
TI  - The millennials : : Conneting to America's largest generation 
SN  - 9781433670039
AV  - HQ799.7 .R356 2011
PY  - 2011///
CY  - Nashville, Tennessee
PB  - B & H Publishing Group
KW  - Generation Y
N1  - 1. Meet the Millennials -- 2. A Millennials perspective -- 3. It's a family affair -- 4. The new normal of openness and diversity -- 5. Motivating the  Millennials -- 6. The new workplace -- 7. The mediating generation -- 8. The  Millennials and media -- 9. The  Millennials and money -- 10. Their strange religious world -- 11. The church responds to the  Millennials -- Postcript. Here como the  Millennials!
N2  - At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the first major investigative work on Millennials from a Christian worldview perspective.

Sure to interest even the secularists who study this group, The Millennials is based on 1200 interviews with its namesakes that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion
ER  -