TY  - BOOK
AU  - Tuerck,David G.
ED  - American Enterprise Institute for Public Policy Research.
TI  - Issues in advertising: the economics of persuasion
T2  - [AEI symposia ; 78D]
SN  - 0844721271.
AV  - HF5827 .I83
U1  - 338.4/3 
PY  - 1978///
CY  - Washington
PB  - American Enterprise Institute for Public Policy Research
KW  - Advertising
KW  - Economic aspects
KW  - Congresses
KW  - LEMB
N1  - Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C; Includes bibliographical references
ER  -