00946nam a2200241Ia 450000100060000000300050000600500170001100800410002801000200006902000340008905000170012308200120014024500830015226000810023530000190031649000250033550001300036050400410049065000530053170000280058471000690061283000230068139976BIBL20160527200225.0780324s1978 dcu b 10000 eng  a 78006139 //r84 a0844721271.a0844721263bpbk.0 aHF5827b.I83 a338.4/300aIssues in advertisingbthe economics of persuasioncedited by David G. Tuerck.0 aWashingtonbAmerican Enterprise Institute for Public Policy Researchcc1978. a284 p.c23 cm.1 a[AEI symposia ; 78D] aPapers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C. aIncludes bibliographical references. 0aAdvertisingxEconomic aspectsxCongresses.2LEMB10aTuerck, David G.2Local20aAmerican Enterprise Institute for Public Policy Research.2Local 0aAEI symposiav78D.