Issues in advertising  the economics of persuasion 
edited by David G. Tuerck. 
 - Washington  American Enterprise Institute for Public Policy Research  c1978. 
 - 284 p.  23 cm. 
 - [AEI symposia ; 78D] .
 - AEI symposia  78D. .
<br/><br/> Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0844721271.  0844721263 
<br/><br/><label>LCCN: </label>78006139 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Economic aspects--Congresses.
<br/><br/><label>LC Class. No.: </label>HF5827  / .I83 
<br/><br/><label>Dewey Class. No.: </label>338.4/3