how to create iconic visual branding Peters, Allan creator author. text Electronic books. mau 2023 First edition. monographic eng

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208 pages : ill. ; col. ; 26cm. "Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process."-- Provided by publisher. With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding. 7 Hello -- 9 The Pursuit of Perfection -- 12 The Beginning -- 18 Chapter 1: What Makes a Logo Last? -- 41 Chapter 2: Brand Mark Process -- 69 Chapter 3: Inspiration Hunting -- 80 Chapter 4: Badge Design Process -- 92 Chapter 5: Brand Extensions -- 104Chapter 6: Brand Evolution -- 120 Chapter 7: The Shop -- 128 Chapter 8: Case Studies -- 182 Chapter 9: Passion Projects -- 203 Thank You -- 204 Acknowledgments -- 204 About the Author -- 206 Index -- by Allan Peters. Includes index. Logos (Symbols) Design Logos (Symbols) Design Graphic design Product design Branding (Marketing) NC1002.L63 P48 2023 9780760383179 9780760383186 0760383189 pucpr 231024 20251024120026.0 eng