03023nam a22003977a 4500 pucpr 20251024120026.0 m o d 231024s2023 maua o 001 0 eng d 9780760383179 9780760383186 electronic book 0760383189 electronic book pucpr eng pucpr pucpr rda CARIBET NC1002.L63 P48 2023 Peters, Allan, author. Logos that last : how to create iconic visual branding. / by Allan Peters. txt First edition. Beverly, MA : Rockport Publishers, 2023. 208 pages : ill. ; col. ; 26cm. book rdacontent text txt rdamedia unmediaded n rdacarrier volume nc Includes index. 7 Hello -- 9 The Pursuit of Perfection -- 12 The Beginning -- 18 Chapter 1: What Makes a Logo Last? -- 41 Chapter 2: Brand Mark Process -- 69 Chapter 3: Inspiration Hunting -- 80 Chapter 4: Badge Design Process -- 92 Chapter 5: Brand Extensions -- 104Chapter 6: Brand Evolution -- 120 Chapter 7: The Shop -- 128 Chapter 8: Case Studies -- 182 Chapter 9: Passion Projects -- 203 Thank You -- 204 Acknowledgments -- 204 About the Author -- 206 Index -- "Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process."-- Provided by publisher. With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding. Description based on online resource; title from digital title page (viewed on December 01, 2023). Access is available to the Yale community. Logos (Symbols) Design. Logos (Symbols) Design fast Graphic design. 230537 Product design. 154117 Branding (Marketing) 204258 Electronic books. lcc 27 First edition. NC1002.L63 General P48 2023 305117 305117 0 0 lcc 0 0 4 4 33 2025-10-24 Amazon 28.96 1 General NC1002.L63 P48 2023 91000000751602 2026-01-28 10:07:48 2026-01-21 1 38.96 0000-00-00 27