02785nam a22003497a 4500003000600000005001700006006001900023008004100042020001800083020003500101020003200136040003400168050002500202100002800227245008600255250001900341264004700360300004400407336002600451337002800477338002700505500002000532505045600552520117401008588010302182650002902285650003402314650002002348650002002368650002502388655002202413pucpr20251024120026.0m o d 231024s2023 maua o 001 0 eng d a9780760383179 a9780760383186qelectronic book a0760383189qelectronic book apucprbengcpucprdpucprerda 4aNC1002.L63bP48 20231 aPeters, Allan,eauthor.10aLogos that last :bhow to create iconic visual branding. /cby Allan Peters.htxt aFirst edition. 1aBeverly, MA :bRockport Publishers,c2023. a208 pages :bill. ; col. ;c26cm.fbook 2rdacontentatextbtxt 2rdamediaaunmediadedbn 2rdacarrieravolumebnc aIncludes index. a7 Hello -- 9 The Pursuit of Perfection -- 12 The Beginning -- 18 Chapter 1: What Makes a Logo Last? -- 41 Chapter 2: Brand Mark Process -- 69 Chapter 3: Inspiration Hunting -- 80 Chapter 4: Badge Design Process -- 92 Chapter 5: Brand Extensions -- 104Chapter 6: Brand Evolution -- 120 Chapter 7: The Shop -- 128 Chapter 8: Case Studies -- 182 Chapter 9: Passion Projects -- 203 Thank You -- 204 Acknowledgments -- 204 About the Author -- 206 Index --  a "Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process."-- Provided by publisher. With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding. aDescription based on online resource; title from digital title page (viewed on December 01, 2023). 0aLogos (Symbols)xDesign. 7aLogos (Symbols)xDesign2fast 0aGraphic design. 0aProduct design. 0aBranding (Marketing) 0aElectronic books.