Media now
understanding media, culture, and technology
Straubhaar, Joseph D.
creator
author.
LaRose, Robert
author.
Davenport, Lucinda
author.
text
ohu
2025
Eleventh edition.
monographic
eng
xxi, 618 pages ; 28 cm
Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions.
Part One. Media and the Information Age -- Chapter 1. The Changing Media -- Chapter 2. Media and Society -- Part Two. The Media -- Chapter 3. Books -- Chapter 4. Print and e-Newspapers -- Chapter 5. Magazines -- Chapter 6. Recorded Music -- Chapter 7. Radio -- Chapter 8. Film and Video -- Chapter 9. Television -- Chapter 10. Social Media -- Chapter 11. Video Games -- Chapter 12. Public Relations -- Part Three. Media Issues -- Chapter 13. Advertising -- Chapter 14. Media Uses and Impacts -- Chapter 15. Media Policy and Law -- Chapter 16. Media Ethics -- Chapter 17. Global Communications Media -- References -- Index.
Joseph Straubhaar, Robert LaRose, Lucinda Davenport.
Includes bibliographical references and index.
n-us---
Telecommunication
United States
Information technology
United States
Mass media
United States
HE7775 .S79 2025
9798214135625
2024933476
DLC
240227
20251105130936.0
23581512
eng