02680cam a2200373 i 4500 23581512 OSt 20251105130936.0 240227s2025 ohu 000 0 eng 2024933476 9798214135625 (paperback) 23581512 DLC eng rda DLC pcc n-us--- HE7775 .S79 2025 Straubhaar, Joseph D., author. Media now : understanding media, culture, and technology / Joseph Straubhaar, Robert LaRose, Lucinda Davenport. Eleventh edition. Mason, OH : Cengage, [2025] xxi, 618 pages ; 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Part One. Media and the Information Age -- Chapter 1. The Changing Media -- Chapter 2. Media and Society -- Part Two. The Media -- Chapter 3. Books -- Chapter 4. Print and e-Newspapers -- Chapter 5. Magazines -- Chapter 6. Recorded Music -- Chapter 7. Radio -- Chapter 8. Film and Video -- Chapter 9. Television -- Chapter 10. Social Media -- Chapter 11. Video Games -- Chapter 12. Public Relations -- Part Three. Media Issues -- Chapter 13. Advertising -- Chapter 14. Media Uses and Impacts -- Chapter 15. Media Policy and Law -- Chapter 16. Media Ethics -- Chapter 17. Global Communications Media -- References -- Index. Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions. Telecommunication United States. Information technology United States. Mass media United States. LaRose, Robert, author. Davenport, Lucinda, author. lcc 29 305088 305088 0 0 lcc 0 0 12 12 20 2025-10-29 35 = University Books Inc. 163.60 0 HE7775 .S79 2025 52000003299236 2025-10-29 00:00:00 c. 1 163.60 2025-10-29 29