02624cam a2200349 i 450000100090000000300040000900500170001300800410003001000170007102000310008803500130011904000230013204200080015504300120016305000220017510000360019724501180023325000220035126400340037330000280040733600260043533700280046133800270048950400510051650506280056752009050119565000380210065000430213865000310218170000290221270000330224123581512OSt20251105130936.0240227s2025    ohu           000 0 eng    a  2024933476  a9798214135625q(paperback)  a23581512  aDLCbengerdacDLC  apcc  an-us---00aHE7775b.S79 20251 aStraubhaar, Joseph D.,eauthor.10aMedia now :bunderstanding media, culture, and technology /cJoseph Straubhaar, Robert LaRose, Lucinda Davenport.  aEleventh edition. 1aMason, OH :bCengage,c[2025]  axxi, 618 pages ;c28 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  aPart One. Media and the Information Age -- Chapter 1. The Changing Media -- Chapter 2. Media and Society -- Part Two. The Media -- Chapter 3. Books -- Chapter 4. Print and e-Newspapers -- Chapter 5. Magazines -- Chapter 6. Recorded Music -- Chapter 7. Radio -- Chapter 8. Film and Video -- Chapter 9. Television -- Chapter 10. Social Media -- Chapter 11. Video Games -- Chapter 12. Public Relations -- Part Three. Media Issues -- Chapter 13. Advertising -- Chapter 14. Media Uses and Impacts -- Chapter 15. Media Policy and Law -- Chapter 16. Media Ethics -- Chapter 17. Global Communications Media -- References -- Index.
  aStraubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions. 0aTelecommunicationzUnited States. 0aInformation technologyzUnited States. 0aMass mediazUnited States.1 aLaRose, Robert,eauthor.1 aDavenport, Lucinda,eauthor.