text and cases Ferrell, O. C. creator author Hartline, Michael D. author Hochstein, Bryan. author at 2022 Eigth edition eng xix, 536 pages : illustrations ; 28 cm. Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies. Part 1. Setting the Stage for Marketing Strategy -- Chapter 1. Marketing in Today’s Economy -- Chapter 2. Strategic Marketing Planning -- Part 2. Discovering Market Opportunities -- Chapter 3. Collecting and Analyzing Marketing Information -- Chapter 4. Developing Competitive Advantage and Strategic Focus -- Part 3. Developing Marketing Strategy -- Chapter 5. Customers, Segmentation, and Target Marketing -- Chapter 6. The Marketing Program -- Chapter 7. Branding and Positioning -- Part 4. Putting Strategy into Action -- Chapter 8. Ethics and Social Responsibility in Marketing Strategy -- Chapter 9. Marketing Implementation and Control -- Chapter 10. Developing and Maintaining Long-Term Customer Relationships -- Part 5. Cases -- Case 1. Tesla Races Ahead With Nontraditional Marketing Strategy -- Case 2. Businesses Sink or Swim in the Face of COVID-19 Crisis -- Case 3. Gainsight Provides a Data-Driven Customer Relationship Platform to Retain Subscription Customers -- Case 4. Apple Bites Back -- Case 5. Uber: The Opportunities and Challenges of Market Disruption -- Case 6. Social Responsibility Is the Key Ingredient at New Belgium Brewing -- Case 7. Bayer Grows with Monsanto Acquisition -- Case 8. Netflix Fights to Stay Ahead of a Rapidly Changing Market -- Case 9. From the Outside In: Corporate Social Responsibility at Patagonia -- Case 10. Google Searches for Solution to Privacy Issues -- Case 11. IndyCar: Seeking a Return to Motorsports’ Fast Lane -- Case 12. Mattel Gives Its Marketing Strategy a Makeover -- Case 13. Starbucks Perfects Its Blend -- Case 14. Zappos Finds the Perfect Fit -- Case 15. Gillette’s Razor-Sharp Innovation May Not be Enough -- Case 16. TOMS Kicks the One for One Model to The Curb -- Case 17. Herbalife Manages Risks for Long-Term Success -- Case 18. Walmart Dominates With World-Class Supply Chain -- Case 19. E-commerce Soars With Shopify -- Case 20. Mini Case: Cutting Edge Quality at Cutco -- Case 21. Mini Case: The Cocoa Exchange Finds a Sweet Spot in the Supply Chain -- Appendix. Marketing Plan Worksheets. O.C. Ferrell, Michael D. Hartline, and Bryan W. Hochstein. Includes bibliographical references and index. Marketing Management Case studies HF5415.13 .M3586 2022 978035756300 120830 20250919142716.0