Graphic design school : the principles and practice of graphic design. / txt
- Eighth edition
- 208 p. : ill. ; col. ; 23cm book
"A quarto book"--Title page verso
Include index.
INTRODUCTION: 6 -- PART ONE: PRINCIPLES: 8 -- CHAPTER ONE: RESEARCH AND CONCEPTS: Basics of research: 10 -- Linear reasoning/lateral thinking: 14 -- Exploratory drawing: 16 -- Visualizing ideas: 18 -- Theories of image and text: 20 -- Audiences, markets, and concepts: 24 -- Scheduling, organizing, and finalizing: 26 -- Chapter 1: Assignments: 30 -- CHAPTER TWO: FUNDAMENTALS OF COMPOSITION: Basics of composition: 32 -- Form and space: 36 -- Symmetry/asymmetry: 38 -- Basic principles of design layout: 40 -- Styles of layout: 44 -- Pace and contrast: 46 -- Size and format: 50 -- Identity and extended systems: 52 -- Photography and illustration: 56 -- Chapter 2: Assignments: 60 -- CHAPTER THREE: FUNDAMENTALS OF TYPOGRAPHY: Typography and meaning: 62 -- The anatomy of type: 64 -- Understanding and selecting typefaces: 66 -- Spacing: 72 -- Readability and legibility: 76 -- Typographic emphasis and hierarchy: 78 -- Typographic rules/boxes and ornaments: 82 -- Text as image: 84 -- Chapter 3: Assignments: 86 -- CHAPTER FOUR: FUNDAMENTALS OF COLOR: Color terminology: 88 -- Color legibility, contrast, and harmony: 92 -- Color associations: 94 -- Color as information: 96 -- Chapter 4: Assignments: 98 -- CHAPTER FIVE: TOOLS AND TECHNOLOGIES: Photography basics and sourcing images: 102 -- InDesign: 106 -- Photoshop: 110 -- Illustrator: 114 -- Animate and After Effects: 118 -- Chapter 5: Assignments: 120 -- CHAPTER SIX: PRINT PRODUCTION AND PRESENTATIONS: Preparing files for print: 124 -- Creating a convincing presentation: 128 -- Paper stocks and finishing: 130 -- Printed color: 132 -- Print media: 134 -- Digital printing: 138 -- Correcting color proofs and press checks: 140 -- Chapter 6: Assignments: 142 -- CHAPTER SEVEN: WEB DESIGN: Project development process overview: 144 -- Project structures: 150 -- Web tools: 152 -- Initial consultations: 156 -- Information architecture (IA): 158 -- Flowcharts and wireframes: 160 -- Common elements of a web layout: 164 -- Designing for the Web: 166 -- Mobile application design: 172 -- Working with content management systems: 175 -- Search engine optimization (SEO): 178 -- Online portfolios: 180 -- Chapter 7: Assignments: 184 -- CHAPTER EIGHT: EXPERT PATHS: 188 -- Glossary: 198 -- Bibliography: 202 -- Online resources: 203 -- Index: 204 -- Acknowledgments: 208 --
"From understanding graphic design fundamentals, to developing original concepts, to creating finished designs -- Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This eighth edition is updated with many new images and examples including the Web, apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software"--Back cover
9781394185665 1394185669
Commercial arts. Graphic arts Graphic design. Visual communication Design--Graphic Arts--General