Logo design fundamentals : an introduction & workbook for beginners : including logo design principles, tips, ideas, branding, practice projects, and more! / txt
by Kris Taft Miller.
- 76 p. : ill. ; col. ; 28 cm. book
Chapter One: Welcome & introduction -- Chapter Two: What is a logo? -- Chapter Three: The 5 main principles of logo design -- Chapter Four: The psychology of logo design -- Chapter Five: The 7 types of logo design -- Chapter Six: Know the brand and competition -- Chapter Seven: 10 steps to your next great logo -- Chapter Eight: 10 common logo mistakes to avoid -- Chapter Nine: Questions to ask - is your logo done? -- Chapter Ten: Creating a style guide -- Bonus One: Logo design questionnaire for clients -- Bonus Two: Mock client logo project briefs -- Bonus Three: Adobe Illustrator guide --
This book will cover the fundamental logo design principles and ideas you should know in a concise and easy-to-digest way! From font and shape psychology to the types of logo design and common mistakes to avoid, you will get an introduction as well as illustrations for everything! -- Provided by publisher Are you ready to expand your logo design knowledge? Learn the main logo design principles in a quick and easy approach! Also included are fun visual one sheets to copy and keep around for easy reference to all of the insight you will gain from this easily digestible book. It even comes with a logo design questionnaire to send to your clients as well as 16 mock logo design projects to beef up your logo portfolio!
9781737820659 173782065X
Logos (Symbols)-- Handbooks, manuals, etc. Trademarks-- Handbooks, manuals, etc. Logos.