06270nam a22004577a 4500003000600000005001700006008004100023020002900064020001500093020002500108040003400133049001200167050002700179082002900206100002600235245008700261264004500348300004200393336002600435337002800461338002700489440004100516500002000557505432900577520019504906650002405101650002905125650002805154650006205182650006705244650005305311650005105364650004505415650003105460650003505491650003605526700003205562942004505594999001905639952015405658pucpr20250623162253.0231013s2023 caua 001 0 eng  a9781642011630qpaperback a1642011630 z9781613084748q(epub apucprbengcpucprdpucprerda aCARIBET00aHF5415.1265bB887 202300223/eng/20231012a658.8721 aButow, Eric,eauthor.10aUltimate guide to influencer marketing /cby Eric Butow and Stephanie Garcia.htxt 1aIrvine, CA :bEntrepreneur Press,c2023. axiv, 156 p. : bill. ; c26 cm.fbook 2rdacontentatextbtxt 2rdamediaaunmediatedbn 2rdacarrieravolumebnc aEntrepreneur ultimate guides9302347 aIncludes index. aInfluencer Marketing Foreword by Neal Schaffer iv -- Introduction xiii -- What You Can Expect from the Ultimate Guide to Influencer Marketing xiii -- SECTION 1 Getting Ready to Introduce Yourself 1 -- CHAPTER 1: All the Reasons to Invest in Influencer Marketing 3 -- Amplify Your Marketing 3 -- The Impact of Influencer Marketing 7 -- How Much Will You Spend? 8 -- A Starting Point 8 -- Don't Forget Logistics 9 -- What You Learned 12 -- CHAPTER 2: What Platforms Work Best with Influencers 13 -- B2B vs. B2C Influencers 13 -- What are the Best Platforms? 15 -- Is Your Business a Fit? 23 -- Four Areas with More Influencers 23 -- What You Learned 24 -- CHAPTER 3: How to Fit Your Business with the Right Influencers 27 -- Define Your Goals 27 -- Identify Your Target Audience 27 -- Find Influencers Who Align with Your Brand 27 -- Doing Your Research 28 -- Beware of Influencers with Fake Followers 35 -- What You Learned 38 -- SECTION 2 Making Valuable Connections 39 -- CHAPTER 4: Why Micro Is Coming In and Macro Is Going Out 41 -- The Different Types of Influencers and Their Followers 41 -- Breaking Down the Limits of Traditional Influencers 42 -- What About Smaller Influencers? 42 -- Small but High Engagement 43 -- Authenticity 44 -- What You Learned 44 -- CHAPTER 5: Four Tips for Reaching Out to Micro-Influencers 45 -- Do Your Research 46 -- Engage First 46 -- Personalize Your Outreach 46 -- Offer Value and Benefits 51 -- What You Learned 52 -- CHAPTER 6: How to Build a Strategic Partnership with Influencers 53 -- Craft a Compelling Value Proposition 53 -- Establish Clear Terms and Sign Agreements 55 -- Collaborate on Content Creation 57 -- Maintain Ongoing Communication 57 -- Provide Feedback and Show Appreciation 58 -- Track and Measure Results 58 -- What You Learned 58 -- CHAPTER 7: Types of Influencer Collaborations 61 -- Affiliate Marketing 61 -- Brand Ambassadors 62 -- Event Sponsorship and Attendance 62 -- Giveaways and Contests 62 -- Guest Content 62 -- Product Development and Creation 62 -- Social Advocacy 63 -- Sponsored Content 63 -- What You Learned 63 -- SECTION 3: Putting Your Influencer Marketing to Work 65 -- CHAPTER 8: The Roles of Social Media and Content Marketing 67 -- Social Sharing 68 -- Authority Building 69 -- Broadcast Teaching 72 -- Dark Social Media 72 -- Paid Social Media 73 -- What You Learned 73 -- CHAPTER 9: Craft Your Social Media Strategy 75 -- Determine Your Strengths 75 -- Determine Your Assets 75 -- Determine Your Goals 77 -- Determine Your Plan 78 -- What You Learned 86 -- CHAPTER 10: Build Your Campaign 87 -- Set Campaign Objectives 87 -- Stay Informed and Adapt 87 -- Understand Your Audience 87 -- Create a Campaign Brief 88 -- What You Learned 92 -- CHAPTER 11: Run a Successful Campaign 95 -- Balance Creativity and Guidelines 95 -- Communicate Often 95 -- Adapt to Change 97 -- Negative Publicity 97 -- Evaluate and Optimize 97 -- What You Learned 97 -- CHAPTER 12: Leverage Paid Social Media 99 -- Google Ads 99 -- Facebook Ads 100 -- The Power of Search + Remarketing 100 -- Other Platforms 102 -- What You Learned 108 -- CHAPTER 13: Repurpose and Reuse Social Content 109 -- Technique 1: Live Video 109 -- Technique 2: User-Generated Content 112 -- Technique 3: Embedded Social Media Posts 113 -- Technique 4: Turn Discussions Into Blog Posts Technique 113 -- 5: Ask Questions 113 -- What You Learned 114 -- CHAPTER 14: Manage Your Leads 115 -- Align with Your Sales Team 115 -- Automate Lead Management Processes 116 -- Build Tracking Mechanisms 116 -- Qualify and Track Leads 116 -- Provide Valuable Content 115 -- What You Learned 117 -- CHAPTER 15: Prove the ROl of Your Influencer Marketing 119 -- Set Clear Goals and Objectives 119 -- Track and Measure Key Metrics 119 -- Know Your Key Performance Indicators 120 -- Use Sentiment Analysis 123 -- Monitor Brand Mentions and Social Media Impact 123 -- Calculate the Financial ROI 124 -- Compare and Contrast 125 -- Going Micro for Macro Results 125 -- A Case Study: HotBox by Wiz 126 -- What You Learned 126 -- About the Authors 129 -- Influencer Marketing Resources 131 -- Articles and Insights 131 -- Campaign Management 132 -- Influencer Tools for eCommerce Brands 132 -- Influencer Marketing Agencies 132 -- Glossary 133 -- Index 143 -- a"This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"-- 0aInternet marketing. 0aSocial mediaxInfluence. 0aInternet personalities. 0aBusiness and economics9206142xAdvertising and Promotion 0aBusiness and economics9206142x E-CommercexDigital Marketing 0aBusiness and economics9206142xEntrepreneurship 0aBusiness and economics9206142xSmall Business 0aComputers979126xInternetxSocial Media 0aInternet marketing9115752 0aInternet personalities9302348 0aSocial media9278472xInfluence1 aGarcia, Stephanie,eauthor. 2lccc27hHF5415.1265kGeneralmB887 2023 c304314d304314 00102lcc4070a4b4c33d2024-06-10eAmazong26.71l0oGeneral HF5415.1265 B887 2023p91000000750703r2025-06-23 16:24:47t1v36.71w2024-06-10y27