TY  - BOOK
ED  - Klanten, Robert 
ED  - Depicolzuane, Mario
ED  - Gestalten Verlag
ED  - Creative Voyage (Croatia)
TI  - Designing brands : : a collaborative approach to creating meaningful identities. 
SN  - 9783967041224
AV  - NC997 D453 2023
PY  - 2023///
CY  - Berlin : 
PB  - Gestalten, 
KW  - Branding (Marketing)
KW  -  Design
KW  - Graphic arts
KW  - Graphic design
KW  - Corporate image
KW  - Design
KW  - Logos (Symbols)
KW  - Commercial arts
N1  - A definitive guide for creating meaningful, elegant and timeless brand identities; I Introduction 4 --
II Elements 6 --
III Studios 8 --
IV Collaborators 10 --
IX Index 266 --
X Creative Voyage 270 --
XI Impressum 272 --
I Discovery --
Essay The Art of Strategy 14 --
Profile Amanda Gunawan & Joel Wong 16 --
Profile Sascha Lobe / Pentagram 20 --
Case Study Atelier Dyakova: Paper Foundation 28 --
Case Study 1/1 Studio: J. Hannah 36 --
II Direction --
Essay On Making the Map 46 --
Profile Hector Muelas 48 --
Profile Mouthwash Studio 54 --
Case Study Bielke & Yang: Sommerro 62 --
Case Study TRiC: Hillwood 70 --
III Typography --
Essay Language in Form 78 --
Profile Dinamo 80 --
Profile Studio8585 --
Case Study Sascha Lobe / Pentagram: The Conran Shop 94 --
Case Study Atelier Dyakova: Mad et Len 102 --
IV Illustration --
Essay From the Drawing Board 112 --
Profile Mario Hugo 114 --
Profile Atelier Dyakova 120 --
Case Study Bielke & Yang: Helseutvalget 128 --
Case Study Studio FNT: Onharu 134 --
V Photography --
Essay Photo Finish 142 --
Profile Alexander Saladrigas 174 --
Profile TRic 148 --
Case Study Studio8585: The Poster Club 156 --
Case Study Mouthwash Studio: Air Company 162 --
VI Design --
Essay Thinking with Design 172 --
Profile Astrid Stavro 174 --
Profile Bielke & Yang 180 --
Case Study 1/1 Studio F. Miller Skinscare 188 --
Case Study TRiC: Hector’s Deli 196 --
VII Digital --
Essay Virtual Reality 204 --
Profile Zhenya Rynzhuk 206 --
Profile Studio FNT 210 --
Case Study Mouthwash Studio: Neutra VDL 218 --
Case Study Sascha Lobe / Pentegram: Midi 224 --
VIII Physical --
Essay Material Matters 232 --
Profile Imprimerie du Marais 234 --
Profile 1/1 Studio 240 --
Case Study Studio FNT: Hanji 248 --
Case Study Studio8585: OWIU 256 --

ER  -