Designing brands
a collaborative approach to creating meaningful identities
Collaborative approach to creating meaningful brand identities
Designing brands (Gestalten)
Klanten, Robert
creator
Depicolzuane, Mario
Gestalten Verlag
Creative Voyage (Croatia)
text
monographic
eng
271 p. : ill. ; photo. ; col. ; 27 cm.
I Introduction 4 --
II Elements 6 --
III Studios 8 --
IV Collaborators 10 --
IX Index 266 --
X Creative Voyage 270 --
XI Impressum 272 --
I Discovery --
Essay The Art of Strategy 14 --
Profile Amanda Gunawan & Joel Wong 16 --
Profile Sascha Lobe / Pentagram 20 --
Case Study Atelier Dyakova: Paper Foundation 28 --
Case Study 1/1 Studio: J. Hannah 36 --
II Direction --
Essay On Making the Map 46 --
Profile Hector Muelas 48 --
Profile Mouthwash Studio 54 --
Case Study Bielke & Yang: Sommerro 62 --
Case Study TRiC: Hillwood 70 --
III Typography --
Essay Language in Form 78 --
Profile Dinamo 80 --
Profile Studio8585 --
Case Study Sascha Lobe / Pentagram: The Conran Shop 94 --
Case Study Atelier Dyakova: Mad et Len 102 --
IV Illustration --
Essay From the Drawing Board 112 --
Profile Mario Hugo 114 --
Profile Atelier Dyakova 120 --
Case Study Bielke & Yang: Helseutvalget 128 --
Case Study Studio FNT: Onharu 134 --
V Photography --
Essay Photo Finish 142 --
Profile Alexander Saladrigas 174 --
Profile TRic 148 --
Case Study Studio8585: The Poster Club 156 --
Case Study Mouthwash Studio: Air Company 162 --
VI Design --
Essay Thinking with Design 172 --
Profile Astrid Stavro 174 --
Profile Bielke & Yang 180 --
Case Study 1/1 Studio F. Miller Skinscare 188 --
Case Study TRiC: Hector’s Deli 196 --
VII Digital --
Essay Virtual Reality 204 --
Profile Zhenya Rynzhuk 206 --
Profile Studio FNT 210 --
Case Study Mouthwash Studio: Neutra VDL 218 --
Case Study Sascha Lobe / Pentegram: Midi 224 --
VIII Physical --
Essay Material Matters 232 --
Profile Imprimerie du Marais 234 --
Profile 1/1 Studio 240 --
Case Study Studio FNT: Hanji 248 --
Case Study Studio8585: OWIU 256 --
Klanten, Robert, editor.; Depicolzuane, Mario, editor.; Gestalten Verlag, issuing body.; Creative Voyage (Croatia), issuing body.
A definitive guide for creating meaningful, elegant and timeless brand identities.
Branding (Marketing)
Design
Graphic arts
Graphic design
Corporate image
Design
Logos (Symbols)
Design
Commercial arts
NC997 D453 2023
9783967041224
3967041220
pucpr
250617
20250617110259.0
eng