Designing brands : a collaborative approach to creating meaningful identities. / txt
Collaborative approach to creating meaningful brand identities txt Designing brands (Gestalten) txt
Klanten, Robert, editor.; Depicolzuane, Mario, editor.; Gestalten Verlag, issuing body.; Creative Voyage (Croatia), issuing body.
- 271 p. : ill. ; photo. ; col. ; 27 cm. book
A definitive guide for creating meaningful, elegant and timeless brand identities.
I Introduction 4 -- II Elements 6 -- III Studios 8 -- IV Collaborators 10 -- IX Index 266 -- X Creative Voyage 270 -- XI Impressum 272 -- I Discovery -- Essay The Art of Strategy 14 -- Profile Amanda Gunawan & Joel Wong 16 -- Profile Sascha Lobe / Pentagram 20 -- Case Study Atelier Dyakova: Paper Foundation 28 -- Case Study 1/1 Studio: J. Hannah 36 -- II Direction -- Essay On Making the Map 46 -- Profile Hector Muelas 48 -- Profile Mouthwash Studio 54 -- Case Study Bielke & Yang: Sommerro 62 -- Case Study TRiC: Hillwood 70 -- III Typography -- Essay Language in Form 78 -- Profile Dinamo 80 -- Profile Studio8585 -- Case Study Sascha Lobe / Pentagram: The Conran Shop 94 -- Case Study Atelier Dyakova: Mad et Len 102 -- IV Illustration -- Essay From the Drawing Board 112 -- Profile Mario Hugo 114 -- Profile Atelier Dyakova 120 -- Case Study Bielke & Yang: Helseutvalget 128 -- Case Study Studio FNT: Onharu 134 -- V Photography -- Essay Photo Finish 142 -- Profile Alexander Saladrigas 174 -- Profile TRic 148 -- Case Study Studio8585: The Poster Club 156 -- Case Study Mouthwash Studio: Air Company 162 -- VI Design -- Essay Thinking with Design 172 -- Profile Astrid Stavro 174 -- Profile Bielke & Yang 180 -- Case Study 1/1 Studio F. Miller Skinscare 188 -- Case Study TRiC: Hector’s Deli 196 -- VII Digital -- Essay Virtual Reality 204 -- Profile Zhenya Rynzhuk 206 -- Profile Studio FNT 210 -- Case Study Mouthwash Studio: Neutra VDL 218 -- Case Study Sascha Lobe / Pentegram: Midi 224 -- VIII Physical -- Essay Material Matters 232 -- Profile Imprimerie du Marais 234 -- Profile 1/1 Studio 240 -- Case Study Studio FNT: Hanji 248 -- Case Study Studio8585: OWIU 256 --