B. Martin Pedersen creator Boyd, Colleen text monographic eng

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221 pp. : ill. ; col. ; 31 cm. "Graphis Advertising 2023 brings together award-winning work from the most talented creatives and agencies globally, showcasing a sweeping array of categories that reflect the dynamism and innovation within today's advertising industry. In Graphis Advertising 2023 you’ll discover the vibrant intersection of culture, trends, and timeless innovation that sets these projects apart. Featuring award-winning works from globally recognized talents like ARSONAL, Centre for Design Research, and Dalian RYCX Advertising, this year's Platinum winners, this book not only spans a multitude of categories from automotive to entertainment to product promotion, it also encapsulates cultural diversity and global trends. Today's advertising industry is a rich tapestry of dynamism, creativity, and dialogue, and this collection represents that vivacity in full color. Juried by industry luminaries like Natasha Cirisano, Colin Corcoran, and Luis Valencia, each Platinum, Gold, and Silver winning campaign is a testament to the unique, transformative power of advertising in shaping narratives. Alongside the work, enjoy an insider's look at the creative process, trends, and insights that fuel these campaigns. Graphis Advertising 2023 is an invaluable resource for professionals, academics, and students, and anyone passionate about the crossroads of advertising, culture, and contemporary trends." -- From Publisher In Memoriam 6 -- A Decade in Advertising 8 -- Competition Judges 24 -- Platinum Awards 39 -- Patinum Winners' Bios & Headshots 40 -- Platinum Award-Winning Work 42 -- Gold Awards 56 -- Automotive 57 -- Automotive Products 58 -- Beverage 59 -- Billboard 62 -- Communications 66 -- Corporate 67 -- Delivery Services 68 -- Education 70 -- Entertainment 72 -- Events 92 -- Fashion 95 -- Film 96 -- Games 98 -- Healthcare 106 -- Pharmaceuticals 110 -- Professionals Services 112 -- Promotion 116 -- Public Services 124 -- Restaurant 128 -- Self Promotion 134 -- Theater 135 -- Travel 138 -- Websites 140 -- Silver Awards 142 -- FilmVideo/ 163 -- Honorable Mentions 196 -- Credits & Commentary 199 -- Index 215 -- Winners Directory 219 -- Winners by Country 221 -- Graphis Titles 222 -- A Decade in Advertising: 10 Platinum Winners from 2013: Butler, Shine, Stern & Partners p. 19 -- DeVito/ Verdi p.10 -- DraftFCB p.11 -- Goodby, Silverstein & Partners p. 12 – 13 -- HAKUHODO, Tokyo, Japan p. 14 -- INNOCEAN Worldwide Americas p. 15 -- Lloyd&Co. p. 16 – 17 -- Publicis New York p. 18 -- Saatchi & Saatchi NY p. 19 -- SAGA. CG. SA p. 20 – 21 -- STUDIO INTERNATIONAL p. 22 – 23 -- "Publisher & Creative Director: B. Martin Pedersen"--Page 1 Includes index Advertising campaigns Advertising campaigns Pictorial works Commercial arts Commercial arts Awards Periodicals Pictorial works Graphic arts Pictorial works Periodicals Graphic design NC997.A1 G73 2023 9781954632158 1954632150 pucpr 250516 20250909114245.0 eng