Foroudi, Pantea 1974- editor. Jerez, Maria Jesus Jerez editor. text bibliography enk 2024 2024 monographic eng 1 online resource. "This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- Introduction: Entrepreneurial Innovation in the International Business of Tourism -- SECTION 1. Strategies and Insights for Emerging Markets -- 1. Exploring the Tourism Potential and Innovative Contributions of Social Enterprises in South-East Nigeria -- 2. Exploring Destination Managers’ Approach to Shock Advertising: The Case of Southeast Asian Countries and Turkey -- 3. Post-Brexit Tourism: Customer Perspectives -- SECTION 2. Sustainable Practices and Environmental Considerations -- 4. Environmental Sustainability in the Tourism Sector -- 5. Water Use in Tourism -- 6. Smart Tourism: Advancing Sustainable ‘Smart’ Tourism by a Critical Analysis of the Disparity between the Factors Driving Consumer Decision-Making and the Offerings and Challenges within the Industry -- SECTION 3. Innovations, Technologies and Branding in Tourism -- 7. Immersive Technology in Tourism: Applications of Immersive Technologies and Impacted Tourism Experience -- 8. Destination Branding Authenticity: Building Relationship Orientation among Visitor Attractions, Tourism, and Millennials -- 9. Unleashing Innovation through Internal Branding and Resident Involvement -- 10. Transport: Digital Trends -- SECTION 4. Management, Policy, and Research Insights in Tourism -- 11. Managing Cultural Diversity and Communication Inside the Tourism Industry -- 12. Changing Government Attitudes: Development and Management of New Knowledge on Security and Safety in Tourism -- 13. Synergies to Promote Successful PMI in the Tourism Industry -- 14. Entrepreneurship in Tourism and Hospitality Research: A Bibliometric Analysis -- Index. edited by Maria Jesús Jerez-Jerez and Pantea Foroudi. Includes bibliographical references and index. Tourism Technological innovations Case studies Tourism Study and teaching Entrepreneurship Technological innovations Case studies G156.5.I5 E58 2024 910.68/4 London ; New York : Routledge, Taylor & Francis Group, 2024 (DLC) 2023055384 9781040027165 9781003369967 2023055385 https://research.ebsco.com/linkprocessor/plink?id=68f10b25-16bb-36a9-ba40-d7338d8c5a2e https://research.ebsco.com/linkprocessor/plink?id=68f10b25-16bb-36a9-ba40-d7338d8c5a2e DLC 240202 20250430093538.0 23576281 eng