04054cam a2200457 i 4500 23576281 OSt 20250430093538.0 m |o d | cr_||||||||||| 240202t20242024enka ob 001 0 eng 2023055385 9781040027165 (epub) 9781003369967 (ebook) 9781032440132 (hardback) 9781032440149 (paperback) DLC eng DLC rda DLC pcc G156.5.I5 E58 2024 910.68/4 23/eng/20240214 Entrepreneurial innovation in the international business of tourism / edited by Maria Jesús Jerez-Jerez and Pantea Foroudi. London ; New York : Routledge, Taylor & Francis Group, 2024. 2024 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Routledge critical studies in tourism, business and management Includes bibliographical references and index. Introduction: Entrepreneurial Innovation in the International Business of Tourism -- SECTION 1. Strategies and Insights for Emerging Markets -- 1. Exploring the Tourism Potential and Innovative Contributions of Social Enterprises in South-East Nigeria -- 2. Exploring Destination Managers’ Approach to Shock Advertising: The Case of Southeast Asian Countries and Turkey -- 3. Post-Brexit Tourism: Customer Perspectives -- SECTION 2. Sustainable Practices and Environmental Considerations -- 4. Environmental Sustainability in the Tourism Sector -- 5. Water Use in Tourism -- 6. Smart Tourism: Advancing Sustainable ‘Smart’ Tourism by a Critical Analysis of the Disparity between the Factors Driving Consumer Decision-Making and the Offerings and Challenges within the Industry -- SECTION 3. Innovations, Technologies and Branding in Tourism -- 7. Immersive Technology in Tourism: Applications of Immersive Technologies and Impacted Tourism Experience -- 8. Destination Branding Authenticity: Building Relationship Orientation among Visitor Attractions, Tourism, and Millennials -- 9. Unleashing Innovation through Internal Branding and Resident Involvement -- 10. Transport: Digital Trends -- SECTION 4. Management, Policy, and Research Insights in Tourism -- 11. Managing Cultural Diversity and Communication Inside the Tourism Industry -- 12. Changing Government Attitudes: Development and Management of New Knowledge on Security and Safety in Tourism -- 13. Synergies to Promote Successful PMI in the Tourism Industry -- 14. Entrepreneurship in Tourism and Hospitality Research: A Bibliometric Analysis -- Index. "This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- Provided by publisher. Description based on print version record and CIP data provided by publisher. Tourism Technological innovations Case studies. Tourism Study and teaching. Entrepreneurship Technological innovations Case studies. Foroudi, Pantea, 1974- editor. Jerez, Maria Jesus Jerez, editor. Print version: Entrepreneurial innovation in the international business of tourism London ; New York : Routledge, Taylor & Francis Group, 2024 9781032440132 (DLC) 2023055384 Oprime aquí para acceder libro en línea https://research.ebsco.com/linkprocessor/plink?id=68f10b25-16bb-36a9-ba40-d7338d8c5a2e lcc 29 304139 304139 0 0 lcc 0 0 12 12 45 2025-04-22 97 = YBP Library Services 262.50 0 G156.5 .I5 E58 2024 52000003299145 2025-04-22 00:00:00 Ebook 262.50 2025-04-22 7