Introduction 6 -- I Get Organized -- 1 The brief 13 -- 2 The schedule 15 -- 3 The budget 19 -- II Find the Right People -- 1 Choose a service provider 25 -- 2 The different links in the book production chain 28 -- 3 Communicate with partners 32 -- Request a quote 35 -- III Understand -- 1 Colour and images 43 -- 2 Paper 67 -- Printing techniques 93 -- IV Choose -- 1 Format and size 113 -- 2 Pagination 119 -- 3 The print run 126 -- V Coordinate -- 1 Repro 137 -- 2 Prepress 162 -- 3 Printing 181 -- 4 Finishing 204 -- 5 Packaging and shipping 250 -- Imposition and Flatplan of this book 256 -- Conclusion 258 -- Index 259 -- Acknowledgements 262 -- About the author 263 -- Credits 264 --
"The result of 35 years of experience in the publishing and printing industry, this bible provides all the information needed by anyone who wants to print and produce any type of document whether a book, a magazine, a poster or a brochure. Graphic designers, editors, production controllers, and those working in communications and marketing will find all they need to know and understand in this must-have book that clearly and authoritatively presents the theoretical facts and the technical information, but also deals with the human know-how." -- Publisher description.