Giving type meaning : context and craft in typography. / txt
Mia Cinelli.
- ix, 213 p. : ill. ; photo. ; col. ; 26 cm. book
- Explorations in Philosophy and Theology .
Includes bibliographical references (pages 201-207) and index.
Acknowledgments vii -- Introduction viii -- CHAPTER 1 -- Social Context 1 -- Context + Meaning 1 -- Visual Inflection 4 -- Social Meaning + Typography 6 -- Visual Metaphors and Analogies 11 -- Cultural Context 14 -- Power Structures 31 -- Recontextualization 36 -- CHAPTER 2 -- Spatial Context 41 -- Visual Space 41 -- Kinetic and Expressive Type 43 -- Sound, Shape, and Speech 51 -- Concrete and Visual Poetry 55 -- Physical Space 59 -- Material Meaning 60 -- A Known Social Context 62 -- History and Material Meanings 65 -- Material Metaphors and Analogies 67 -- Architectural Materials 71 -- Public Space 75 -- Place-Based Meaning 75 -- Public Type + Community Participation 79 -- Private Space 89 -- Challenging Private Space 92 -- Personal Space 95 -- Apparel and Affiliation 96 -- Proximity and Politics 97 -- Virtual Space 99 -- Digital Methods 101 -- Augmented Reality, Mixed Reality, and Virtual Reality 103 -- Gestural Space 105 -- The Human Hand 106 -- Gesture in and of Letterforms 108 -- Gesture of Mark 118 -- Gesture and Expression 120 -- Corporeality and Performance 122 -- CHAPTER 3 -- Temporal Context 129 -- Time and History 129 -- Temporal Influence: Technology and Society 131 -- Temporal Influence: Current Events 137 -- Typographic Trends 141 -- Historical Type in Contemporary Use 146 -- Revivals and References 150 -- Temporal Recontextualizations 155 -- History Inspired Type 158 -- Voices in Design 166 -- Type and Identity 175 -- Time as Medium 179 -- Into the Future 188 -- Language, Form, and Meaning 189 -- Speculative Typography 195 -- What's Next? 198 -- Resources for Educators and Students 199 -- Select Bibliography 201 -- Index 208 --
When we encounter typography, how do we know what it means? How is the tone of type influenced by the way it is set, when it is made, and where it exists? Considering the social, spatial, and temporal contexts of visual language, this text informs and inspires students, educators, and professionals looking to engage more deeply with the letterforms they use and see. Featuring diverse typographic works, "closer looks", and interviews with practicing artists and designers, Giving Type Meaning serves to inform how and why we understand what type communicates.
1350255831 9781350256415 1350256412 9781350255838
Graphic design (Typography) Graphic arts. Arts graphiques. Typography & lettering