a critical guide for designers, editors, and students Lupton, Ellen creator author. text nyu 2024 Third edition revised and expanded monographic eng

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255 p. : ill. ; photo. ; col. ; 18 cm. "Fully revised and expanded, the third edition of Thinking with Type features dozens of new fonts, examples, exercises, insights, and tips. Every inch of this classic work has been updated and redesigned. With thirty-two more pages than the previous editions, this new volume is packed with additional content, including a wider range of typefaces, beautiful artifacts from the Letterform Archive, and more work by women and BIPOC designers. Visual essays authored by leading experts explore a diverse array of writing systems. Thinking with Type, 3rd Edition, covers the basics and beyond, from typefaces and type families to kerning, tracking, balance, grids, alignment, and Gestalt principles. Lucid diagrams show how letters, words, and text can be space, ordered, and shaped. This accessible guide is essential reading for anyone working in, studying, or teaching graphic design, UI/UX, branding, or publishing."-- Page 4 of cover Letter: Introduction -- Humans and machines -- Anatomy -- Latin -- Arabic -- Chinese -- Korean -- Japanese -- Indic -- Typefaces and fonts -- Height -- Width -- Classifying typefaces -- Choosing typefaces -- Type families -- Capitals -- Italics -- Numerals -- Punctuation -- Optical sizes -- Variable fonts -- Ornaments -- Lettering -- Designing typefaces -- Exercise: Modular letterforms -- Exercise: Branding with type -- Text: Readers, writers, and users -- Columns, lines, and spacing -- Aligning columns -- Line length -- Paragraphs -- Short lines -- Kerning -- Tracking -- Vertical space -- Vertical text -- Legibility and readability -- Readable prose -- Exercise: Texture -- Exercise: Space -- Hierarchy and structure -- Minimal hierarchy -- Layered hierarchy -- Type scale -- Visual and semantic hierarchy -- Inclusive design -- Exercise: Grids and hierarchy -- Multiplicity of scripts -- Arabic typography -- Chinese typography -- Korean typography -- Japanese typography -- Indic typography -- Kigelia: a typeface for Africa -- Layout: Scaffolds and skeletons -- Balance and alignment -- Symmetry and asymmetry -- Grouping -- Aligning elements -- Borders -- Grids -- Manuscript grid -- Column grid -- Modular grid -- Baseline grid -- Responsive layouts -- Serial design -- Exercise: Grid and anti-grid -- Exercise: Extended series -- Contributors -- Index -- Ellen Lupton. Includes index. Graphic design (Typography) Type and type-founding Language arts & disciplines Communication Studies Z246 L87 2024 686.2/2 9781797226828 1797226827 pucpr 230531 20241024154900.0 eng