03585nam a22003617a 4500 pucpr 20241024154900.0 230531s2024 nyuao 001 0 eng 9781797226828 paperback 1797226827 9781797229621 ebook pucpr eng pucpr pucpr rda CARIBET Z246 L87 2024 23/eng/20230601 686.2/2 Lupton, Ellen, author. Thinking with type : a critical guide for designers, editors, and students. / Ellen Lupton. txt Third edition revised and expanded New York : Princeton Architectural Press, 2024. 255 p. : ill. ; photo. ; col. ; 18 cm. book rdacontent text txt rdamedia unmediated n rdacarrier volume nc Includes index. Letter: Introduction -- Humans and machines -- Anatomy -- Latin -- Arabic -- Chinese -- Korean -- Japanese -- Indic -- Typefaces and fonts -- Height -- Width -- Classifying typefaces -- Choosing typefaces -- Type families -- Capitals -- Italics -- Numerals -- Punctuation -- Optical sizes -- Variable fonts -- Ornaments -- Lettering -- Designing typefaces -- Exercise: Modular letterforms -- Exercise: Branding with type -- Text: Readers, writers, and users -- Columns, lines, and spacing -- Aligning columns -- Line length -- Paragraphs -- Short lines -- Kerning -- Tracking -- Vertical space -- Vertical text -- Legibility and readability -- Readable prose -- Exercise: Texture -- Exercise: Space -- Hierarchy and structure -- Minimal hierarchy -- Layered hierarchy -- Type scale -- Visual and semantic hierarchy -- Inclusive design -- Exercise: Grids and hierarchy -- Multiplicity of scripts -- Arabic typography -- Chinese typography -- Korean typography -- Japanese typography -- Indic typography -- Kigelia: a typeface for Africa -- Layout: Scaffolds and skeletons -- Balance and alignment -- Symmetry and asymmetry -- Grouping -- Aligning elements -- Borders -- Grids -- Manuscript grid -- Column grid -- Modular grid -- Baseline grid -- Responsive layouts -- Serial design -- Exercise: Grid and anti-grid -- Exercise: Extended series -- Contributors -- Index -- "Fully revised and expanded, the third edition of Thinking with Type features dozens of new fonts, examples, exercises, insights, and tips. Every inch of this classic work has been updated and redesigned. With thirty-two more pages than the previous editions, this new volume is packed with additional content, including a wider range of typefaces, beautiful artifacts from the Letterform Archive, and more work by women and BIPOC designers. Visual essays authored by leading experts explore a diverse array of writing systems. Thinking with Type, 3rd Edition, covers the basics and beyond, from typefaces and type families to kerning, tracking, balance, grids, alignment, and Gestalt principles. Lucid diagrams show how letters, words, and text can be space, ordered, and shaped. This accessible guide is essential reading for anyone working in, studying, or teaching graphic design, UI/UX, branding, or publishing."-- Page 4 of cover Graphic design (Typography) Type and type-founding. Language arts & disciplines. 123015 Communication Studies lcc 27 Third edition revised and expanded Z246 General L87 2024 303165 303165 0 0 lcc 0 0 4 4 33 2024-06-10 Amazon 32.04 0 General Z246 L87 2024 91000000073874 2025-01-28 16:27:05 1 42.04 2024-06-10 27