03357nam a22003257a 4500003000600000005001700006008004100023020002900064020001500093020002500108040003400133050001900167082002900186100002800215245010300243250003900346264005400385300005100439336002600490337002800516338002700544500002000571505042900591505062001020505033501640520094001975650003202915650002802947650005602975pucpr20241024154900.0230531s2024 nyuao 001 0 eng  a9781797226828qpaperback a1797226827 z9781797229621qebook apucprbengcpucprdpucprerda00aZ246bL87 202400223/eng/20230601a686.2/21 aLupton, Ellen,eauthor.10aThinking with type :ba critical guide for designers, editors, and students. /cEllen Lupton.htxt aThird edition revised and expanded 1aNew York :bPrinceton Architectural Press,c2024. a255 p. :bill. ; photo. ; col. ;c18 cm.fbook 2rdacontentatextbtxt 2rdamediaaunmediatedbn 2rdacarrieravolumebnc aIncludes index. aLetter: Introduction -- Humans and machines -- Anatomy -- Latin -- Arabic -- Chinese -- Korean -- Japanese -- Indic -- Typefaces and fonts -- Height -- Width -- Classifying typefaces -- Choosing typefaces -- Type families -- Capitals -- Italics -- Numerals -- Punctuation -- Optical sizes -- Variable fonts -- Ornaments -- Lettering -- Designing typefaces -- Exercise: Modular letterforms -- Exercise: Branding with type --  aText: Readers, writers, and users -- Columns, lines, and spacing -- Aligning columns -- Line length -- Paragraphs -- Short lines -- Kerning -- Tracking -- Vertical space -- Vertical text -- Legibility and readability -- Readable prose -- Exercise: Texture -- Exercise: Space -- Hierarchy and structure -- Minimal hierarchy -- Layered hierarchy -- Type scale -- Visual and semantic hierarchy -- Inclusive design -- Exercise: Grids and hierarchy -- Multiplicity of scripts -- Arabic typography -- Chinese typography -- Korean typography -- Japanese typography -- Indic typography -- Kigelia: a typeface for Africa --  aLayout: Scaffolds and skeletons -- Balance and alignment -- Symmetry and asymmetry -- Grouping -- Aligning elements -- Borders -- Grids -- Manuscript grid -- Column grid -- Modular grid -- Baseline grid -- Responsive layouts -- Serial design -- Exercise: Grid and anti-grid -- Exercise: Extended series -- Contributors -- Index -- a"Fully revised and expanded, the third edition of Thinking with Type features dozens of new fonts, examples, exercises, insights, and tips. Every inch of this classic work has been updated and redesigned. With thirty-two more pages than the previous editions, this new volume is packed with additional content, including a wider range of typefaces, beautiful artifacts from the Letterform Archive, and more work by women and BIPOC designers. Visual essays authored by leading experts explore a diverse array of writing systems. Thinking with Type, 3rd Edition, covers the basics and beyond, from typefaces and type families to kerning, tracking, balance, grids, alignment, and Gestalt principles. Lucid diagrams show how letters, words, and text can be space, ordered, and shaped. This accessible guide is essential reading for anyone working in, studying, or teaching graphic design, UI/UX, branding, or publishing."-- Page 4 of cover 0aGraphic design (Typography) 0aType and type-founding. 0aLanguage arts & disciplines.xCommunication Studies