02794cam a22003738i 4500 22748194 OSt 20240919103927.0 220812s2024 nyu b 001 0 eng 2022037581 9781266168468 (hardcover ; alk. paper) 9781266839429 (spiral bound ; alk. paper) 9781266838873 (ebook) DLC eng rda DLC pcc HF5415 .M378 2024 658.8 23/eng/20220812 Perreault, William D., author. Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University Eighteenth edition. New York, NY : McGraw Hill LLC, [2024] xix, 796 (loose leaf pages) : color illustrations ; 30 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. 1: Marketing's Value to Consumers, Firms, and Society -- 2: Marketing Strategy Planning -- 3: Evaluating Opportunities in the Changing Market Environment -- 4: Focusing Marketing Strategy with Segmentation and Positioning -- 5: Final Consumers and Their Buying Behavior -- 6: Business and Organizational Customers and Their Buying Behavior -- 7: Improving Decisions with Marketing Information -- 8: Elements of Product Planning for Goods and Services -- 9: Product Management and New-Product Development -- 10: Place and Development of Channel Systems -- 11: Distribution Customer Service and Logistics -- 12: Retailers, Wholesalers, and Their Strategy Planning -- 13: Promotion—Introduction to Integrated Marketing Communications -- 14: Personal Selling and Customer Service -- 15: Advertising and Sales Promotion -- 16: Publicity: Promotion Using Earned Media, Owned Media, and Social Media -- 17: Pricing Objectives and Policies -- 18: Price Setting in the Business World -- 19: Appraisal, Review, and Reflection of Marketing in the 21st Century. "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"-- Provided by publisher. Marketing. Cannon, Joseph P. (Assistant professor of marketing), author. McCarthy, E. Jerome (Edmund Jerome), author. Online version: Perreault, William D. Essentials of marketing Eighteenth edition. New York, NY : McGraw Hill LLC, [2024] 9781266838873 (DLC) 2022037582 lcc 29 302652 302652 0 0 lcc 0 0 12 12 20 2024-09-17 115 = Caribbean Library Consulting Corp. 139.99 0 HF5415 .M378 2024 50000003297347 2024-09-17 00:00:00 c. 1 139.99 2024-09-17 6