02739cam a22003498i 450000100090000000300040000900500170001300800410003001000170007102000450008802000480013302000270018104000230020804200080023105000230023908200270026210000360028924502360032525000240056126400450058530000650063033600260069533700280072133800270074950400510077650510570082752002090188465000150209370000680210870000510217677601620222722748194OSt20240919103927.0220812s2024    nyu      b    001 0 eng    a  2022037581  a9781266168468q(hardcover ;qalk. paper)  a9781266839429q(spiral bound ;qalk. paper)  z9781266838873q(ebook)  aDLCbengerdacDLC  apcc00aHF5415b.M378 202400a658.8223/eng/202208121 aPerreault, William D.,eauthor.10aEssentials of marketing :ba marketing strategy planning approach /cWilliam D. Perreault, Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University  aEighteenth edition. 1aNew York, NY :bMcGraw Hill LLC,c[2024]  axix, 796 (loose leaf pages) :bcolor illustrations ;c30 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  a1: Marketing's Value to Consumers, Firms, and Society -- 2: Marketing Strategy Planning -- 3: Evaluating Opportunities in the Changing Market Environment -- 4: Focusing Marketing Strategy with Segmentation and Positioning -- 5: Final Consumers and Their Buying Behavior -- 6: Business and Organizational Customers and Their Buying Behavior --  7: Improving Decisions with Marketing Information -- 8: Elements of Product Planning for Goods and Services -- 9: Product Management and New-Product Development -- 10: Place and Development of Channel Systems -- 11: Distribution Customer Service and Logistics -- 12: Retailers, Wholesalers, and Their Strategy Planning -- 13: Promotion—Introduction to Integrated Marketing Communications -- 14: Personal Selling and Customer Service -- 15: Advertising and Sales Promotion -- 16: Publicity: Promotion Using Earned Media, Owned Media, and Social Media -- 17: Pricing Objectives and Policies -- 18: Price Setting in the Business World -- 19: Appraisal, Review, and Reflection of Marketing in the 21st Century.  a"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"--cProvided by publisher. 0aMarketing.1 aCannon, Joseph P.c(Assistant professor of marketing),eauthor.1 aMcCarthy, E. Jeromeq(Edmund Jerome),eauthor.08iOnline version:aPerreault, William D.tEssentials of marketingbEighteenth edition.dNew York, NY : McGraw Hill LLC, [2024]z9781266838873w(DLC) 2022037582