The an evidence-based approach to managing organizational change Ben Barrah, Beirem. creator author. Jordanov, Philip. author. text nju 2024 monographic eng 1 online resource (191 pages) "Science has revealed so much about how we can create more effective organizations with a human-centric and evidence-based approach. The Dynamics of Business Behavior curates the insights and interventions from behavioral psychology and neuroscience that any professional should know, especially if they are leaders or work in Management, P&O/HR, or Innovation. The current iteration of the book has three parts: 1. The science of the brain and behavior, 2. The brain and behavior in organizations, and 3. evidence-based change interventions. Part 1: Demystifies the core of behavioral science/neuroscience to lay the groundwork for readers. For example, the history of behavioral science, the fundamentals of the brain and behavior, and how to think like a behavioral scientist. Part 2: Investigates how the brain and behavior relates to business, including topics like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Part 2 will include common initiatives, case studies, common myths, new opportunities, and insights from interviews with industry professionals and behavioral scientists. Part 3: Features practical applications for readers. Part 3 will include practical how-to guides and instructions for implementation featuring evidence-based and human-centric interventions for change"-- Part I: bridging two disciplines -- Managing organizational change -- Think like a behavioral scientist -- Behaviorally informed change management -- Evidence-based change interventions -- Part II: eighteen interventions for six change areas -- Planning and risk management -- Narrative and communication -- Leadership support -- Stakeholder engagement -- Measuring change -- Learning and development. Beirem Ben Barrah and Philip Jordanov. Includes index. Organizational change Management Organizational behavior HD58.8 .B377 2024 658.4/06 Ben Barrah, Beirem. Hoboken, New Jersey : Wiley, [2024] (DLC) 2024000614 9781394196579 9781394196586 2024000615 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=31231096 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=31231096 DLC 240207 20240605110636.0 23601961 eng