03354cam a22004098i 4500 23601961 OSt 20240605110636.0 m |o d | cr_||||||||||| 240207s2024 nju o 001 0 eng 2024000615 9781394196579 (epub) 9781394196586 (adobe pdf) 9781394196562 (cloth) DLC eng DLC rda pcc HD58.8 .B377 2024 658.4/06 Ben Barrah, Beirem. author. 301320 The dynamics of business behavior : an evidence-based approach to managing organizational change / Beirem Ben Barrah and Philip Jordanov. Hoboken, New Jersey : Wiley, [2024]. 1 online resource (191 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Part I: bridging two disciplines -- Managing organizational change -- Think like a behavioral scientist -- Behaviorally informed change management -- Evidence-based change interventions -- Part II: eighteen interventions for six change areas -- Planning and risk management -- Narrative and communication -- Leadership support -- Stakeholder engagement -- Measuring change -- Learning and development. "Science has revealed so much about how we can create more effective organizations with a human-centric and evidence-based approach. The Dynamics of Business Behavior curates the insights and interventions from behavioral psychology and neuroscience that any professional should know, especially if they are leaders or work in Management, P&O/HR, or Innovation. The current iteration of the book has three parts: 1. The science of the brain and behavior, 2. The brain and behavior in organizations, and 3. evidence-based change interventions. Part 1: Demystifies the core of behavioral science/neuroscience to lay the groundwork for readers. For example, the history of behavioral science, the fundamentals of the brain and behavior, and how to think like a behavioral scientist. Part 2: Investigates how the brain and behavior relates to business, including topics like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Part 2 will include common initiatives, case studies, common myths, new opportunities, and insights from interviews with industry professionals and behavioral scientists. Part 3: Features practical applications for readers. Part 3 will include practical how-to guides and instructions for implementation featuring evidence-based and human-centric interventions for change"-- Provided by publisher. Description based on print version record and CIP data provided by publisher; resource not viewed. Organizational change Management. Organizational behavior. Jordanov, Philip. author. 301319 Print version: Ben Barrah, Beirem. Dynamics of business behavior Hoboken, New Jersey : Wiley, [2024] 9781394196562 (DLC) 2024000614 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=31231096 Oprime aquí para acceder libro en línea. lcc 7 302351 302351 0 0 lcc 0 0 12 12 45 2024-05-09 97 = YBP Library Services 56.00 0 HD58.8 .B377 2024 50000003294112 2024-05-09 00:00:00 Ebook 56.00 2024-05-09 7