03286cam a22003858i 450000100090000000300040000900500170001300600180003000700150004800800410006301000170010402000260012102000310014702000270017804000230020504200080022805000230023608200130025910000330027224501440030526400430044930000340049233600260052633700260055233800360057850000200061450504060063452013870104058801030242765000390253065000290256970000310259877601410262985601300277023601961OSt20240605110636.0m    |o  d |     cr_|||||||||||240207s2024    nju     o     001 0 eng    a  2024000615  a9781394196579q(epub)  a9781394196586q(adobe pdf)  z9781394196562q(cloth)  aDLCbengcDLCerda  apcc00aHD58.8b.B377 202400a658.4/06  aBen Barrah, Beirem.eauthor.14aThe dynamics of business behavior :ban evidence-based approach to managing organizational change /cBeirem Ben Barrah and Philip Jordanov. 1aHoboken, New Jersey :bWiley,c[2024].  a1 online resource (191 pages)  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  aIncludes index.0 aPart I: bridging two disciplines -- Managing organizational change -- Think like a behavioral scientist -- Behaviorally informed change management -- Evidence-based change interventions -- Part II: eighteen interventions for six change areas -- Planning and risk management -- Narrative and communication -- Leadership support -- Stakeholder engagement -- Measuring change -- Learning and development.  a"Science has revealed so much about how we can create more effective organizations with a human-centric and evidence-based approach. The Dynamics of Business Behavior curates the insights and interventions from behavioral psychology and neuroscience that any professional should know, especially if they are leaders or work in Management, P&O/HR, or Innovation. The current iteration of the book has three parts: 1. The science of the brain and behavior, 2. The brain and behavior in organizations, and 3. evidence-based change interventions. Part 1: Demystifies the core of behavioral science/neuroscience to lay the groundwork for readers. For example, the history of behavioral science, the fundamentals of the brain and behavior, and how to think like a behavioral scientist. Part 2: Investigates how the brain and behavior relates to business, including topics like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Part 2 will include common initiatives, case studies, common myths, new opportunities, and insights from interviews with industry professionals and behavioral scientists. Part 3: Features practical applications for readers. Part 3 will include practical how-to guides and instructions for implementation featuring evidence-based and human-centric interventions for change"--cProvided by publisher.  aDescription based on print version record and CIP data provided by publisher; resource not viewed. 0aOrganizational changexManagement. 0aOrganizational behavior.  aJordanov, Philip.eauthor.08iPrint version:aBen Barrah, Beirem.tDynamics of business behaviordHoboken, New Jersey : Wiley, [2024]z9781394196562w(DLC) 2024000614  uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=31231096yOprime aquí para acceder libro en línea.