TY  - BOOK
AU  - Chow,Sara
TI  - The fashion business manual: an illustrated guide to building a fashion brand / Sara Chow, editor
SN  - 9789887710974
AV  - HD9940.A2 F24 2021
U1  - 687.0688 23/eng/20230216
PY  - 2022///
CY  - Hong Kong
PB  - Fashionary International Ltd
KW  - Branding (Marketing)
KW  - Clothing trade
KW  - Handbooks, manuals, etc
KW  - Fashion merchandising
KW  - Selling
KW  - Clothing
KW  - Fashion design
KW  - fast
KW  - handbooks
KW  - aat
KW  - Handbooks and manuals
KW  - lcgft
KW  - Guides et manuels
KW  - rvmgf
N1  - "12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover; Includes bibliographical references (pages 212-215); The branding direction --; Product development --; Wholesaling --; Marketing --; Retailing --; Starting your brand --; Form section
N2  - "Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"--
ER  -