The an illustrated guide to building a fashion brand / Sara Chow, editor Chow, Sara editor. text bibliography handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. ch 2022 2021 monographic eng

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215 pages : color illustrations, color map ; 24 cm "Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section. "12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover Includes bibliographical references (pages 212-215). Branding (Marketing) Clothing trade Handbooks, manuals, etc Fashion merchandising Selling Clothing Fashion design Branding (Marketing) Clothing trade Fashion design Fashion merchandising Selling Clothing HD9940.A2 F24 2021 687.0688 9789887710974 9887710970 TJC 220719 20240305134043.0 on1336606868 eng