02275cam a2200529 i 4500 on1336606868 OCoLC 20240305134043.0 220719t20222021ch ab bf 000 0 eng d 9789887710974 (hardcover) 9887710970 (hardcover) (OCoLC)1336606868 TJC eng rda TJC OCLCF OCLCQ OCLCO OCLCL eng BEV HD9940.A2 F24 2021 687.0688 23/eng/20230216 23 687 The fashion business manual : an illustrated guide to building a fashion brand / Sara Chow, editor. Illustrated guide to building a fashion brand Hong Kong : Fashionary International Ltd, 2022. 215 pages : color illustrations, color map ; 24 cm text txt rdacontent still image sti rdacontent unmediated n rdamedia volume nc rdacarrier "12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover Includes bibliographical references (pages 212-215). The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section. "Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- Branding (Marketing) Clothing trade Handbooks, manuals, etc. Fashion merchandising. Selling Clothing. Fashion design. Branding (Marketing) fast Clothing trade fast Fashion design fast Fashion merchandising fast Selling Clothing fast handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft Guides et manuels. rvmgf Chow, Sara, editor. ddc 6 23 687.0688 301916 301916 0 0 ddc 0 0 10 10 9 2024-02-26 19 49.98 0 R 687.0688 F248 2022 80000002654807 2024-02-26 00:00:00 49.98 2024-02-26 6