The rebuild your organization for continuous change Rogers, David L. 1970- creator author. text bibliography nyu 2023 monographic eng

print

xi, 314 pages ; 24 cm "The Digital Transformation Playbook was intended to help legacy businesses rethink their business strategies for the digital age. Interest in the subject has generated a host of new questions and methodological concerns, as have changes in the field. As a professional and a professor, the author has observed these common issues and is writing this new book to address them. These challenges begin with clarity (what does digital mean for our own organization?). They include issues of driving change across complex organizations (where do we start? how do we align diverse initiatives? how do we define the right metrics, funding, and process? how do we attract the right people and integrate them effectively?). And they include balancing near-term growth with long-term survival (how do we build our future business while still managing the old one?). All of these challenges stem from the fact that companies accustomed to operating in well-defined industries now find themselves facing massive uncertainty, and they simply lack the management tools to deal with it. For any digital transformation to succeed, it requires more than just a "vision" of where and how its business will adapt and grow in the digital age. It also requires an operational "roadmap" for bringing that vision to life, tailored to the unique strengths, context, and constraints of that organization. The key thesis of this new book is that digital transformation requires a change to the operating model of large organizations"-- 1. The DX roadmap -- 2. DX and challenge of innovation -- 3. Step 1: Define a shared vision -- 4. Step: 2: pick the problems that matter most -- 5. Step 3: Validate new ventures -- 6. Step: 4: Manage growth at Scale -- 7. Step: 5 Grow tech, talent, and culture -- Conclusion -- More Tools for your business -- Self-Assessment: is your organization ready for DX? -- Cases and examples by industry -- Visual overview of the DX playbook and Dx roadmap -- Notes -- Index -- About the author. David L Rogers. Includes bibliographical references and index. Technological innovations Management Information technology Management New products Strategic planning HD45 .R6337 2023 658.4/062 9780231196581 2023014410 DLC 230418 20240516110933.0 23071030 eng