TY  - BOOK
AU  - Verderber,Rudolph F.
AU  - Sellnow,Deanna D.
AU  - Verderber,Kathleen S.
TI  - The challenge of effective speaking in a digital age
SN  - 9780357798782
AV  - PN4121 .V4 2024
PY  - 2024///]
CY  - Boston, MA
PB  - Cengage Learning
KW  - Public speaking
N1  - Includes bibliographical references and index; 1. FOUNDATIONS OF PUBLIC SPEAKING -- 2. YOUR FIRST SPEECH -- 3. LISTENING -- 4. DETERMINING AN APPROPRIATE SPEECH GOAL -- 5. ADAPTING TO AUDIENCES -- 6. TOPIC DEVELOPMENT -- 7. ORGANIZING THE SPEECH BODY -- 8. THE INTRODUCTION AND CONCLUSION -- 9. PRESENTATIONAL AIDS -- 10. LANGUAGE AND ORAL STYLE -- 11. DELIVERY -- 12. INFORMATIVE SPEAKING -- 13. PERSUASIVE MESSAGES -- 14. PERSUASIVE SPEAKING -- 15. CEREMONIAL SPEAKING -- 16. GROUP COMMUNICATION AND PRESENTATIONS
N2  - Building on the strong tradition of skills-based public speaking instruction through its six Speech Plan Action Steps, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, emphasizes the role of technology and digital media in all aspects of preparing, presenting and interpreting public speeches in face-to-face and online environments. Grounded in the latest research and best practices, this bestseller gives students an exceptional foundation in the speechmaking process
ER  -