The Verderber, Rudolph F. creator author. Sellnow, Deanna D. author. Verderber, Kathleen S. 1949- author. text bibliography mau 2024 Eighteenth edition. monographic eng

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xx, 340 pages : color illustrations ; 28 cm. Building on the strong tradition of skills-based public speaking instruction through its six Speech Plan Action Steps, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, emphasizes the role of technology and digital media in all aspects of preparing, presenting and interpreting public speeches in face-to-face and online environments. Grounded in the latest research and best practices, this bestseller gives students an exceptional foundation in the speechmaking process. 1. FOUNDATIONS OF PUBLIC SPEAKING -- 2. YOUR FIRST SPEECH -- 3. LISTENING -- 4. DETERMINING AN APPROPRIATE SPEECH GOAL -- 5. ADAPTING TO AUDIENCES -- 6. TOPIC DEVELOPMENT -- 7. ORGANIZING THE SPEECH BODY -- 8. THE INTRODUCTION AND CONCLUSION -- 9. PRESENTATIONAL AIDS -- 10. LANGUAGE AND ORAL STYLE -- 11. DELIVERY -- 12. INFORMATIVE SPEAKING -- 13. PERSUASIVE MESSAGES -- 14. PERSUASIVE SPEAKING -- 15. CEREMONIAL SPEAKING -- 16. GROUP COMMUNICATION AND PRESENTATIONS. Rudolph F. Verderber, Deanna D. Sellnow, Kathleen S. Verderber. Includes bibliographical references and index. Public speaking PN4121 .V4 2024 9780357798782 0357798783 DLC 160825 20240220085710.0 19249351 eng