02012cam a2200325 i 4500 19249351 OSt 20240220085710.0 160825s2024 maua b 001 0 eng 9780357798782 0357798783 DLC eng rda DLC pcc PN4121 .V4 2024 Verderber, Rudolph F., author. The challenge of effective speaking in a digital age / Rudolph F. Verderber, Deanna D. Sellnow, Kathleen S. Verderber. Eighteenth edition. Boston, MA : Cengage Learning, [2024]. xx, 340 pages : color illustrations ; 28 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. 1. FOUNDATIONS OF PUBLIC SPEAKING -- 2. YOUR FIRST SPEECH -- 3. LISTENING -- 4. DETERMINING AN APPROPRIATE SPEECH GOAL -- 5. ADAPTING TO AUDIENCES -- 6. TOPIC DEVELOPMENT -- 7. ORGANIZING THE SPEECH BODY -- 8. THE INTRODUCTION AND CONCLUSION -- 9. PRESENTATIONAL AIDS -- 10. LANGUAGE AND ORAL STYLE -- 11. DELIVERY -- 12. INFORMATIVE SPEAKING -- 13. PERSUASIVE MESSAGES -- 14. PERSUASIVE SPEAKING -- 15. CEREMONIAL SPEAKING -- 16. GROUP COMMUNICATION AND PRESENTATIONS. Building on the strong tradition of skills-based public speaking instruction through its six Speech Plan Action Steps, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, emphasizes the role of technology and digital media in all aspects of preparing, presenting and interpreting public speeches in face-to-face and online environments. Grounded in the latest research and best practices, this bestseller gives students an exceptional foundation in the speechmaking process. Public speaking. Sellnow, Deanna D., author. Verderber, Kathleen S., 1949- author. lcc 29 301713 301713 0 0 lcc 0 0 12 12 20 2024-02-12 35 = University Books Inc. 125.00 0 PN4121 .V4 2024 50000003296059 2024-02-12 00:00:00 c. 1 125.00 2024-02-12 6