Verderber, Rudolph F., <br/><br/>
The challenge of effective speaking in a digital age / 
Rudolph F. Verderber, Deanna D. Sellnow, Kathleen S. Verderber. 
 - Eighteenth edition. 
 - xx, 340 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. FOUNDATIONS OF PUBLIC SPEAKING -- 2. YOUR FIRST SPEECH -- 3. LISTENING -- 4. DETERMINING AN APPROPRIATE SPEECH GOAL -- 5. ADAPTING TO AUDIENCES -- 6. TOPIC DEVELOPMENT -- 7. ORGANIZING THE SPEECH BODY -- 8. THE INTRODUCTION AND CONCLUSION -- 9. PRESENTATIONAL AIDS -- 10. LANGUAGE AND ORAL STYLE -- 11. DELIVERY -- 12. INFORMATIVE SPEAKING -- 13. PERSUASIVE MESSAGES -- 14. PERSUASIVE SPEAKING -- 15. CEREMONIAL SPEAKING -- 16. GROUP COMMUNICATION AND PRESENTATIONS. 
<br/><br/> Building on the strong tradition of skills-based public speaking instruction through its six Speech Plan Action Steps, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, emphasizes the role of technology and digital media in all aspects of preparing, presenting and interpreting public speeches in face-to-face and online environments. Grounded in the latest research and best practices, this bestseller gives students an exceptional foundation in the speechmaking process. 
<br/><br/><label>ISBN: </label>9780357798782 0357798783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public speaking.
<br/><br/><label>LC Class. No.: </label>PN4121  / .V4 2024