01075nam a2200301Ia 4500 39288 BIBL 20160527200100.0 851016s1986 nyu 00110 eng 85045223 0060155221 17.95 n-us--- EVLG 338.7 R691i c1 HD9696.C64 I4875 1986 338.7/61004/0973 19 338.7 R691i Rodgers, F. G. (Francis G.) 270351 Local The IBM way insights into the world's most successful marketing organization F.G. "Buck" Rodgers, with Robert L. Shook. 1st ed. New York Harper & Row c1986. xiv, 235 p. 25 cm. Includes index. International Business Machines Corporation. 115422 Local Computers Marketing Case studies. 79126 Local Marketing Case studies. 131165 Local Electronic office machines. Marketing Case studies. 91210 Local Shook, Robert L. 1938- 169800 Local 30118 30118 0 0 0 338_700000000000000_R691I 0 evl 291811 10 10 1 2016-05-27 53909 0 338.7 R691i 80000000475478 2016-05-27 00:00:00 r:39288 z:NCC:D 6