TY - BOOK AU - Moore, Alan TI - Do design : : why beauty is key to everything. SN - 9781452174976 AV - NK1505 M658 2016 PY - 2016/// CY - San Francisco, CA : PB - Chronicle Books KW - Designs KW - Philosophy KW - Aesthetics KW - Design Philosophy N1 - Includes index ; "First published in the United Kingdom in 2016 by The Do Book Company."; Beauty. Creating beauty in everything and why it matters -- What did astronaut Edgar Mitchell have to say about beauty? -- The craft. The most beautiful question in the world -- The roots of design -- The enduring utility, honesty, and beauty in Shaker design -- What world was Doug Engelbart trying to create? -- The mindset. The troubled man and the mountain -- The great stillness -- A quest for truth is always core to the purpose of a poet -- Reality is full of depth of field -- The curious mind is the wellspring of creativity -- Try making an appointment with serendipity -- The process. The Bill Bailey principle for making the new -- Tools to craft beautiful things -- Start with the space between the lines -- The world is sensual and textured -- The master of materials -- Fourteen practices to create enduring beauty -- Persevere. The ballad of Willie Nelson -- Stone beach and John Donne paradise in a garden -- Time is earthed -- Love the work you do : Blitz Motorcycles -- Connect. The beauty in leadership -- People embrace what they create -- Muhammad Ali's best poem -- Nurturing beauty together -- Aspire. Salva Corpus Amanti and a bit of joined-up thinking -- Living off the coast of Utopia -- The philosophy of 'ing -- Appendix I: Gränsfors Bruk: how to design and create a beautiful business -- Appendix II: Yeo Valley Farms : working with the beauty and power of nature -- N2 - So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce -- whether it's a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty? ER -