why beauty is key to everything Moore, Alan creator text monographic eng

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109 p. : ill. ; 18 cm. So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce -- whether it's a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty? Beauty. Creating beauty in everything and why it matters -- What did astronaut Edgar Mitchell have to say about beauty? -- The craft. The most beautiful question in the world -- The roots of design -- The enduring utility, honesty, and beauty in Shaker design -- What world was Doug Engelbart trying to create? -- The mindset. The troubled man and the mountain -- The great stillness -- A quest for truth is always core to the purpose of a poet -- Reality is full of depth of field -- The curious mind is the wellspring of creativity -- Try making an appointment with serendipity -- The process. The Bill Bailey principle for making the new -- Tools to craft beautiful things -- Start with the space between the lines -- The world is sensual and textured -- The master of materials -- Fourteen practices to create enduring beauty -- Persevere. The ballad of Willie Nelson -- Stone beach and John Donne paradise in a garden -- Time is earthed -- Love the work you do : Blitz Motorcycles -- Connect. The beauty in leadership -- People embrace what they create -- Muhammad Ali's best poem -- Nurturing beauty together -- Aspire. Salva Corpus Amanti and a bit of joined-up thinking -- Living off the coast of Utopia -- The philosophy of 'ing -- Appendix I: Gränsfors Bruk: how to design and create a beautiful business -- Appendix II: Yeo Valley Farms : working with the beauty and power of nature -- Includes index "First published in the United Kingdom in 2016 by The Do Book Company." Designs Philosophy Aesthetics Aesthetics Designs Design Philosophy NK1505 M658 2016 9781452174976 1452174970 pucpr 231024 20231024150956.0 eng