03050nam a22003257a 4500 pucpr 20231024150956.0 231024b2016 |||ao||| |||| 001 0 eng d 9781452174976 1452174970 pucpr eng pucpr pucpr rda CARIBET NK1505 M658 2016 Moore, Alan 300490 Do design : why beauty is key to everything. / txt San Francisco, CA : Chronicle Books, 2016. 109 p. : ill. ; 18 cm. book rdacontent text txt rdamedia unmediaded n rdacarrier volume nc Do books series 300489 Includes index "First published in the United Kingdom in 2016 by The Do Book Company." Beauty. Creating beauty in everything and why it matters -- What did astronaut Edgar Mitchell have to say about beauty? -- The craft. The most beautiful question in the world -- The roots of design -- The enduring utility, honesty, and beauty in Shaker design -- What world was Doug Engelbart trying to create? -- The mindset. The troubled man and the mountain -- The great stillness -- A quest for truth is always core to the purpose of a poet -- Reality is full of depth of field -- The curious mind is the wellspring of creativity -- Try making an appointment with serendipity -- The process. The Bill Bailey principle for making the new -- Tools to craft beautiful things -- Start with the space between the lines -- The world is sensual and textured -- The master of materials -- Fourteen practices to create enduring beauty -- Persevere. The ballad of Willie Nelson -- Stone beach and John Donne paradise in a garden -- Time is earthed -- Love the work you do : Blitz Motorcycles -- Connect. The beauty in leadership -- People embrace what they create -- Muhammad Ali's best poem -- Nurturing beauty together -- Aspire. Salva Corpus Amanti and a bit of joined-up thinking -- Living off the coast of Utopia -- The philosophy of 'ing -- Appendix I: Gränsfors Bruk: how to design and create a beautiful business -- Appendix II: Yeo Valley Farms : working with the beauty and power of nature -- So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce -- whether it's a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty? Designs 86036 Philosophy Aesthetics Aesthetics 49558 Designs 86036 Design Philosophy lcc 27 NK1505 General M658 2016 301163 301163 0 0 lcc 0 0 4 4 33 2023-10-20 Amazon 20.58 0 General K1505 M658 2016 91000000070854 2023-10-24 15:10:54 1 30.58 2023-10-20 27