02859nam a22002897a 4500003000600000005001700006008004100023020001800064020001500082040003400097050002200131100001600153245005800169264005000227300003700277336002600314337002800340338002700368440002000395500002000415501007600435505144800511520052801959650003602487650001502523650003102538pucpr20231024150956.0231024b2016 |||ao||| |||| 001 0 eng d a9781452174976 a1452174970 apucprbengcpucprdpucprerda aNK1505bM658 2016 aMoore, Alan aDo design : bwhy beauty is key to everything. /htxt aSan Francisco, CA : bChronicle Books,c2016. a109 p. : bill. ; c18 cm.fbook 2rdacontentatextbtxt 2rdamediaaunmediadedbn 2rdacarrieravolumebnc aDo books series aIncludes index  a"First published in the United Kingdom in 2016 by The Do Book Company." aBeauty. Creating beauty in everything and why it matters -- What did astronaut Edgar Mitchell have to say about beauty? -- The craft. The most beautiful question in the world -- The roots of design -- The enduring utility, honesty, and beauty in Shaker design -- What world was Doug Engelbart trying to create? -- The mindset. The troubled man and the mountain -- The great stillness -- A quest for truth is always core to the purpose of a poet -- Reality is full of depth of field -- The curious mind is the wellspring of creativity -- Try making an appointment with serendipity -- The process. The Bill Bailey principle for making the new -- Tools to craft beautiful things -- Start with the space between the lines -- The world is sensual and textured -- The master of materials -- Fourteen practices to create enduring beauty -- Persevere. The ballad of Willie Nelson -- Stone beach and John Donne paradise in a garden -- Time is earthed -- Love the work you do : Blitz Motorcycles -- Connect. The beauty in leadership -- People embrace what they create -- Muhammad Ali's best poem -- Nurturing beauty together -- Aspire. Salva Corpus Amanti and a bit of joined-up thinking -- Living off the coast of Utopia -- The philosophy of 'ing -- Appendix I: Gränsfors Bruk: how to design and create a beautiful business -- Appendix II: Yeo Valley Farms : working with the beauty and power of nature -- aSo much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce -- whether it's a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty? 0aDesignsxPhilosophyxAesthetics 0aAesthetics 0aDesignsxDesign Philosophy