Introduction to business Kelly, Marce. creator author Williams, Chuck author text mau Boston, MA Cengage Learning 2023 Twelfth edition monographic eng 406 pages : illustrations ; 28 cm. Today's leading digital platform, MindTap for Kelly/Williams' BUSN, 12th Edition, gives you complete control of your course—equipping you to craft unique learning experiences that challenge students, build confidence and elevate performance. A streamlined learning path and redesigned assessments minimize reader distraction, while dual-pane assignments for students pair readings side-by-side with assessments. MindTap presents complex concepts using a blend of engaging narrative and media assets clearly linked to assessments. So, students can start applying concepts to real-world situations from the beginning of your course with content that progresses from understanding core concepts to critical thinking and, ultimately, application. A distinctive, personalized study plan, based on individual performance, helps students stay focused and enables them to easily pinpoint areas for further study and practice. Exclusive Instructor Tools allow you to customize course content to your needs and tailor assessments to match the specific language and style of your course. New Instructor Reports provide actionable insights into student performance and present opportunities for just-in-time intervention. Use MindTap for Kelly/Williams' BUSN, 12th Edition as-is or customize it to meet your specific needs. You can even integrate it easily into your LMS. Part I: THE BUSINESS ENVIRONMENT -- 1. Business Now: Change is the Only Constant -- 2. Economics: The Framework of Business -- 3. The World Marketplace: Business Without Borders -- 4. Business Ethics & Social Responsibility: Doing Well by Doing Good -- 5. Business Communication: Creating & Delivering Messages That Matter -- Part II: CREATING A BUSINESS -- 6. Business Formation: Choosing the Form that Fits -- 7. Small Business & Entrepreneurship: Economic Rocket Fuel -- Part III: FINANCING A BUSINESS -- 8. Accounting: Decision Making By the Numbers -- 9. Finance: Acquiring & Using Funds to Maximize Value -- 10. Securities Markets: Trading Financial Resources -- Part IV: MARKETING A BUSINESS -- 11. Marketing: Building Profitable Customer Connections -- 12. Product and Promotion: Creating and Communicating Value -- 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price -- Part V: MANAGING A BUSINESS -- 14. Management, Motivation, and Leadership: Bringing Business to Life -- 15. HRM: Building a Top Quality Workforce -- 16. Managing Information & Technology: Finding New Ways to Learn and Link -- 17. OM: Putting it All Together. general Marce Kelly and Chuck Williams. Includes bibliographical references and index. Includes glossary. Business and Management Business enterprises HD31.2 .K454 2023 658 9780357122945 EVLG 120830 20231213101230.0 spa