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  <titleInfo>
    <title>Architect, verb</title>
    <subTitle>the new language of building</subTitle>
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  <name type="personal">
    <namePart>Graaf, Reinier de</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <extent>266 pages ;  22 cm.</extent>
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  <abstract>"Leading architect Reinier de Graaf De Graaf punctures the myths behind the debates on what contemporary architecture is, with wit and devastating honesty. Architecture, it seems, has become too important to leave to architects. No longer does it suffice to judge a building solely by its appearance, it must be measured, and certified. When architects talk about "Excellence," "Sustainability," "Well-being," "Liveability," "Placemaking," "Creativity," "Beauty" and "Innovation" what do they actually mean? In Architect, Verb, De Graff dryly skewers the doublespeak and hot air of an industry in search of an identity in the 21st century"-- Provided by publisher</abstract>
  <tableOfContents>Tears and love: starchitecture 7 --
Officially amazing: world-class 31 --
Everyone a winner: excellence 47 --
Crisis? what crisis? : sustainability 65 --
All WELL: well being 85 --
Vancouver, TM: liveability 105 --
Here nor there: placemaking 125 --
Rule bohemia!: creativity 149 --
The B word: beauty 169 --
Architecture without architects: innovation 191 --
Appendix: The Principles of Profspeak 207 --
Acknowledgements 241 --
Notes 243 --
Index 259 --</tableOfContents>
  <note>Include index.</note>
  <subject authority="lcsh">
    <topic>Architectural criticism</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Architecture</topic>
    <topic>Terminology</topic>
  </subject>
  <classification authority="lcc">NA2599.5 G63 2023</classification>
  <classification authority="ddc">720.9</classification>
  <identifier type="isbn">9781839761911</identifier>
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    <recordCreationDate encoding="marc">230426</recordCreationDate>
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