@book{299781,
	author = {Ruíz se Maya, Salvador  and Grande Esteban, Ildenfonso.},
	title = {Casos de comportamiento del consumidor : },
	publisher = {Editorial ESIC,},
	year = {2013.},
	series = {Libros profesionales de empresa},
	address = {Pozuelo de Alarcón, Madrid :},
	edition = {Primera edición.}
}