Marketing tourist destinations in emerging economics : Towards competitive and sustainable /
Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh, editors.
- 1 online resource (302 pages) :
- Palgrave Studies of Marketing in Emerging Economies .
Includes index.
Part I: Destination Attributes and Features -- 1: Nature and Scope of Destination Marketing in Emerging Economies -- 2: Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia -- 3: Special Events and Destination Marketing Strategies in Emerging Economies in Asia -- 4: Competitiveness of Emerging Economies as Tourist Destinations -- Part II: Travel Behaviour and ICT Applications in Destination Marketing -- 5: Travel to Emerging Tourist Destinations: Motivations and Decision-Making Processes -- 6: Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies -- 7: Destination Distribution Systems and Travel Disintermediation in Emerging Economies -- 8: The Progress of ICT Applications in Destination Marketing in Emerging Economies -- Part III: Destination Marketing Process and Activities -- 9: New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines -- 10: Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana -- 11: Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines -- 12: Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Initiative -- 13: Marketing Emerging Tourist Destinations During Crisis and Pandemics -- Index.
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don't have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.