01666aam a2200301   4500003000400000005001700004008004100021020001800062040001900080041000800099082001500107100002100122245013400143250001800277260004400295264004400339300004200383336002600425337002800451338002700479504005100506505067100557650002201228650003501250650003201285700002401317700002301341OSt20230816141656.0120830s        xxu||||gr|||| 00| 0 spa d  a9781071852392  aEVLGbspaerda  aeng  223a658.45  aUlmer, Robert R.  aEffective crisis communication: bmoving from crisis to opportunity /cRobert R. Ulmer, Timothy L. Sellnow and Matthew W. Seeger.  aFifth edition  bSage Publications,c2023aLos Angeles :  bSage Publications,c2023aLos Angeles :  axv, 248 pages : illustrations ; 23 cm  2rdacontentbtxtatext  2rdamediabnaunmediated  2rdacarrierbncavolume  aIncludes bibliographical references and index.  aThe conceptual foundation.
Defining crisis communication.
Understanding crisis communication theory and practice. 
The lessons and practical application. 
Lessons on effective crisis communication. 
Applying the lessons to produce effective crisis communication. 
Lessons on managing crisis uncertainty effectively. 
Applying the lessons for managing crisis uncertainty effectively. 
Lessons on effective crisis leadership. 
Applying the lessons for developing effective crisis leadership. 
The opportunities. 
Learning through failure. 
Risk communication. 
Responding to the ethical demands of crisis. 
Facilitating renewal through effective crisis communication.  0aCrisis management 0aCommunication in organizations 0aCommunication in management  aSellnow, Timothy L.  aSeeger, Matthew W.