@book{299480,
	author = {Hair, Joseph F. and Ortinau, David J.},
	title = {Principios de investigación de mercados /},
	publisher = {McGraw-Hill Interamericana,},
	year = {2021.},
	address = {México :},
	edition = {Quinta edición },
	note = {Incluye glosario e índice.}
}